It is a good indicator of a messaging app's health and relevance. What We Don't Like Requires storage space. (Harvard Business Review, The Ringer, ZDNet). While WhatsApp dominates the global markets, in countries like the US, Canada, and Australia, Facebook Messenger tops the ranking list of the most popular texting apps. See how brands drive results across their customer journey with Spectrm. The number of messaging app users increases over the next few years and its estimated to reach 3 billion by 2022. The first month of the year was prosperous for Telegram too. WhatsApp is the most popular messaging app in West Europe. The Statista "Chart of the Day" currently focuses In the Middle East, WhatsApp, Messenger, and Telegram are the most popular messengers. With social trends favoring messenger applications over traditional social media platforms, its likely that this number will drastically climb. The gaming-focused app had just 45 million registered users in mid-2017, while by mid-2020, this number had risen to 300 million. You can even see when another user is typing back to you in real-time. For most people, mobile messaging consists of two platforms: Facebook and WhatsApp. Other messaging apps like QQ or DuoShan are becoming more appealing to them. But, why do people use WhatsApp? Users aged 25-30 account for 25% of WeChat users, followed by the 41+ age group at 19.1%, and the 31-35 demographic at 13.8%. With 606 million MAU, it is the fourth most-used messenger app in the global ranking. Messenger: What Was It & Why Did It Shut Down? 22.21% belong to Russia, and 5.40% to Belarus, making Viber one of the most popular text messaging apps in Eastern Europe. Below are various ways marketers benefit from messaging app bots: Instead, companies should invest in conversational marketing chatbots powered by Spectrm that integrate with Facebook Messenger to meet prospects where they are. Users aged 24 or under account for 33.5% of the WeChat user base. One year after, that number has increased to 25. Of all such apps, it is one of the more basic in its feature set with basic chat, voice messaging and calling features. Snapchat is a free app that lets you chat back and forth with individual friends and groups using disappearing photo or video messages. India is WhatsApp's biggest market with 390.1 MAU, but the app is very successful in countries like Bangladesh and Pakistan too. In April 2018, Messenger rolled out the 360 Degree Photos & HD Video feature and in March 2019 it introduced the Messenger Lite Video Chat. Description: This blending of a texting app and social network lets users shoot and share movies along with sending basic messages in text or video format. The last few years have seen the tremendous growth of messaging apps. And as this exciting field continues to evolve, fuelled by the demand of consumers for new features and functionalities, it remains to be seen whether the incumbents will manage to keep up or fall into oblivion. The USA ranks third, with 68.1 million active users. ICQ was acquired by AOL in 1998 and is still around, but it is nowhere as popular as it used to be. Telegram is becoming a popular choice for those who want to connect from some of the most remote locations and ensure their data and privacy is kept super secure. In B2B sales, time is everything. Millennials form a very attractive market for consumer-focused products and services, and Snapchat has made real inroads into this market in the US. Voice texts are the second most popular type of file shared on Facebook Messenger, after photos but before videos, GIFs, and documents. Nearly 100 billion messages are exchanged on the platform every day. There are only 25 countries in the world where WhatsApp is not the market leader. 90% of consumers would want an immediate response to a support question. It can be used in many ways, such as to admit something . Most Popular Messaging App: WhatsApp What We Like Group messaging supports up to 250 people. Engage and convert customers with marketing bots on search, social and display. Currently, 410 million users are using video chat on Facebook Messenger every month. Facebook Messenger has been integrated into Instagram Direct, so you can also direct message Facebook contacts from Instagram. But, what key points can we make from this year's results? Create a WhatsApp link with respond.ios Link Generator. We find that Whatsapp is the most used messaging app with more than 1.6 billion monthly active users as of February 2020. Many of the top messengers, such as Facebook Messenger, Skype, and Telegram, support chatbot integration into their core systems. . If we ignore WeChat and QQ which are most relevant in China, and Facebook Messenger, which also belongs to Facebook, WhatsApp's next big competitor would be Telegram. Attain five times more conversions. First released in 2011 by Tencent, WeChat has seen a consistent rise in its market share, even though its growth rate has slowed down. Thus, I felt they were the most 'trustworthy.' I ensured data came from the same website to prevent any mixups. What are the most popular messaging apps in 2023? Thank you! Getting ahead of the competition is essential, The figures for other popular messenger apps are 274.33 minutes for Telegram, 253.24 minutes for Discord, and 199.95 minutes for Snapchat. Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. Which ones are my customers using? According to its website, Telegram messages are encrypted and also self-destruct (similar to Snapchat) according to a timer you set up. The corresponding figure for March 2020 was 1.69 billion. Data says that 50% of WeChat users are following between 10 and 20 Official Accounts. WeChat is an integral part of peoples day, especially in China. 15% of US adults said they use Snapchat once a day and 39% say they use it less often. You are being redirected to sign-up form. Popular text apps like WhatsApp, Line, Telegram, Facebook Messenger, or Viber are banned in the country. Facebook Messenger has a potential ad reach of 938 million people. Messaging apps are changing the way we communicate with each other. Exceptionally popular in other parts of the world, the adoption of messenger apps lags somewhat in the U.S. in comparison. 75% of respondents said they used WhatsApp more, followed by Telegram (60.3%), and Facebook (60.2%). Free video calls can also be made for face-to-face conversations. Currently, Facebook intends to integrate the top messaging apps WhatsApp, Instagram, and Facebook Messenger to allow users to communicate across the platforms seamlessly. Get more clicks, leads and sales with better engagement. Conversational marketing insights to help you connect better with your customers. Learn how to use and configure respond.io for all your business needs. Facebook acquired WhatsApp in 2014. Mobile VoIP - The Future of Global Communications? Platforms: iOS, Android, Windows, Blackberry. Unlike Line or Kakao, Telegram is not a regional phenomenon. As the lockdown came into effect in early 2020, people started spending more time on mobile. No ads. And Chinese youngsters are their main target market since QQ users dont need a phone number to sign up. Fewer users than other instant messaging apps. WhatsApp is another popular instant messaging service that allows users to chat back and forth with individuals and in groups. With billions of monthly users, messaging apps like Facebook Messenger, WhatsApp Business and Instagram Messenger offer endless opportunities and massive potential for growth for companies around the globe. "Orientals have larger brains and higher IQ scores. In a pattern consistent with past Center studies on social media use, there are some stark age differences. The app is gradually becoming popular outside gaming, as it is increasingly being used by podcasters and social media personalities. Take a look at the most important Instagram marketing statistics to help you with the best advertising approach on the platform that has been a major factor in popular culture. The strength of emerging markets is reflected in the user base of WhatsApp. Meanwhile, Telegram takes the second spot in many of these countries. In 2020, it was the messaging app of choice for 14 countries. For instance, the kind of communication that WhatsApp is used for would be very different from that of Snapchat. How many people are using messaging apps? Over 1.3 billion people are using Facebook Messenger monthly. Calculate your WhatsApp Business messaging costs. When it comes to messaging apps, China has always been a special case. Messaging app statistics in 2023 show that the use of online messaging apps is still on the rise. Just for you.1 To find the most popular messaging apps by country, I chose data.ai as my source. While additional features do help increase their appeal, according to a survey of US consumers, group chat and sending of media/emojis are the two main functions used in messenger apps. With over 2b MAU, WhatsApp is far ahead of the rest of the competitors. In Canada, half of the entire population uses Facebook Messenger. In 2022, over3 billion people are predicted to use messaging apps. WhatsApp is known in the United States but it's not that popular among Americans. Youll learn everything about the top messaging apps in this article. In 2021, there were. world relating to economic and political issues as well as 1 In 2020, they announced Voice Scan and Local Lenses, launched Lenses in Lens Explorer, as well as Dynamic Lenses, and added new camera partners including PlantSnap, Dog Scanner, and Nutrition Scanner to provide a better experience and further cement their spot as one of the most popular messaging apps around. They miss a big part of social media messaging apps. The bulk of smartphone time is spent on apps. The current messaging experience is seamless and intuitive. It, however, still boasts a high number of monthly active users and continues to offer interesting features like screen sharing. You can. Other, As to be expected, there are a wide variety of messenger apps emerging. It holds a large portion of the instant messaging market share in Japan but also in Taiwan, Indonesia, and Thailand, with a monthly active user base of 167 million in just these four countries. Discord is one of the youngest contenders among the top messenger apps, but it has already left some more established players behind in terms of usage. QQ is still very successful in China. Similarly, QQ is the second preferred option for Chinese users and the fourth most popular text app in the world. Users exchange a whopping 45 billion messages daily. Select number of employees: Viber, or Rakuten Viber, is another social messaging app often preferred over traditional SMS texting, especially in eastern European and Middle Eastern countries. 1. For individual content and infographics in your Corporate Design, Many of the most popular messaging apps emerged around the time of the advent of social media but have evolved into stand-alone entities, offering a wide variety of services beyond just the simple sending and receiving of texts. Introducing the New Spectrm with Enterprise Messaging Capabilities and AI Tools, Why Measurement Creates Better Consumer Marketing, State of Social Conversational Commerce Report 2023, Get the data on what customers want from messaging brands on social . Read independent reviews and testimonials from our customers. In the last few years, collective downloads of the most popular messengers have outnumbered those of social media apps by a landslide. Messenger is the top messaging app in the US. Whether you're planning a trip or already on the go, AI Travel Guide is designed to adapt to your unique travel preferences. Description: WeChat's functionality lets users make free voice and video calls, engage in group chats or 1:1 IMs, and send multimedia messages. The app's success is due to its innovative features and people's growing concern over internet privacy. See our Viber Competitors article for comparisons and more information. The term, often spelled out in lowercase as "smh", is one of many acronyms used in texting, social media and among other parts of digital culture. Description: Snapchat has successfully survived what could have been a lethal scandal due to parental concerns about inappropriate photos of teens being distributed. Level up your Facebook ads and page with Messenger marketing. Additionally, they make 410 million video and audio calls and send 6.1 billion voice texts every day. Users create and send over five billion snaps daily. WhatsApp sees 143.35 sessions on average, while Snapchat sees 122.57 sessions. This phenomenon is often seen among Android users, but not among iOS Users. proper attribution to Statista. Platforms: iOS, Android, Windows, Blackberry, Nokia. 46% of daily users from the US log in to the platform several times a day, making this the most popular IM and defeating Instagram which stands at 42%. Among users above 55, Snapchats penetration is just 8.2%. The Kakaotalk PC app extends functionality to the desktop for users who want that. that can get you to where you want to go. Engage customers on the most popular messaging app globally. Send files as large as 100 MB. Brands can also increase their revenue and customer lifetime value by giving the option of messaging on WhatsApp. However, they are still far from making it to the top three in the African continent. Snapchat daily usage is among the highest of any social or message app. Free for the first year, its 99-cent cost per year thereafter would hardly be a deterrent, especially as it helps the app remain free of annoying advertisements. 49.2% of 25-34 year-olds use Snapchat, whereas the penetration among 35-44 year-olds is 20.9% and among those aged 45-54 is 11.6%. internet, telecommunications and consumer electronics Accelerate your funnel with chat display ads for Google DV360. In fact, of the 52 million global KakaoTalk users, more than 45 million are based in South Korea. Does Statista also create infographics in a customized design? Currently, the app has 550 million Monthly Active Users. Top Apps Ranking Top Communication Apps Ranking - Most Popular Communication Apps in United States Google Play Store United States Communication Top Free Leader Board App Trends Last updated: May 18, 2023 Track competitors' apps with Similarweb Get Full Websites & Apps Ranking Data with Similarweb All the practical tips to grow your business on messaging. Viber has an interesting mix of nationalities in its user base. We share more about our lives through photos, videos, GIFs, emojis, and more. With two billion monthly active users around the globe, WhatsApp made it to the top on the list of the most relevant messaging apps. Our Top App by Country research for 2021 shows that WhatsApp is the most popular messaging app in 188 countries/territories out of 230. Since its launch in 2011, Snapchat has become one of the most popular communication apps in the world, particularly among younger generations. One thing that will be interesting to watch is how the creators of these apps will continue to make money. We, Engadget, are part of the Yahoo family of brands. Most messaging apps now enable a richer media experience than traditional texting and integrate this with a lot of social sharing functionality that increases their appeal. The daily mobile time in China jumped to 5 hours on average, noting a 30% YoY increase. When considering the average monthly time spent on the apps in the US, Google Messenger comes in third, behind TikTok and Facebook. Facebook Messenger app allows you to instantly stay in touch with your Facebook contacts and includes fun add-ons like the ability to communicate with GIFs, stickers, and emojis. Snapchat Google Business Messaging Instagram DMs Line Viber Want to slide into your customer's DMs? If you would like to customise your choices, click 'Manage privacy settings'. People have access to features, such video, photos, e-commerce, gaming, and the old messaging, all in one platform. They are not the best chatbots for forward-looking businesses. What is known, however, is that these types of apps will only grow in popularity and use. However, based on information shared by Apple itself, it is estimated that iMessage has about 1.3 billion active users worldwide, making it as popular as Facebook Messenger, second only to WhatsApp. From WhatsApp to Messenger and WeChat, individuals are spending millions of hours on these apps. Yes, Statista allows the easy integration of many infographics on other websites. Large gallery of images. In fact, it has become a strong contender in multiple geographical areas. Telegram is the second most popular messaging app in the Google PlayStore for more than a hundred countries. WeChat also scores quite high among the most popular chat apps when it comes to the frequency of engagement of its users. The powerful app trio has very little competition in this region. WeChat promises free,crystal clearvoice and video calls along with individual and group instant messaging. WhatsApp Business WhatsApp is the most-used chat app, delivering approximately 100 billion messages per day to two billion users worldwide. In 2021, there were 135.9 million Facebook Messenger users in the USA, up from 133 million in 2020. It's still a popular app today that offers convenient, multimedia-rich messaging for one-on-one and group conversations. More than 50% of WeChat users open the app ten times a day. As always, it depends. According to a poll of US consumers, nearly 30% of overall chatbot users on major messaging platforms reported using them to communicate with a business, and over half of millennial users reported being interested in engaging with local businesses, specifically. Need infographics, animated videos, presentations, data research or social media charts? Automate one to one conversations with Spectrm's conversational marketing platform. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. BeforeInstagram had a private messaging feature of its own, most of its users actually included their Kik usernames in their bios as a way to get in touch. Engage and convert customers with marketing bots on search, social and display. Now, with extra features like group chats, voice calls, video calls, and photo sharing, mobile messaging has become one of the main smartphone functions. Snapchat ranked second in the US, with a reach of 45.98 million, while WhatsApp is only the third most popular messenger with a reach of a little over 25.58 million. Next comes South Africa with 96% of internet users, followed by Nigeria with 95% and Argentina with 93%. Facebook Messenger stands much lower at 77.86 sessions. Facebook Messenger Facebook Messenger comes in first at 139 million US monthly users. Here are several reasons why texting has become more popular than ever before. 11 to 20 So there are plenty of other solutions out there and new ones that are appearing as more people embrace the use of messaging apps in the US. This feature, now available on other platforms, has become very popular. In this blog post, well cover what are Telegram Channels & how Telegram Channel works. We have dealt with the global numbers. It is one of the few regions where Messenger hasn't been displaced by Telegram's boom. Discord also boasts a high rate of user engagement, making it a major challenger to other messengers. please visit our agency website, Your contact to the Infographics Newsroom, Find your information in our database containing over 20,000 reports, Our infographics team prepares current information in a clear and understandable format, Relevant facts covering media, economy, e-commerce, and FMCG topics, Use our newsletter overview to manage the topics that you have subscribed to. WhatsApp Business user base grew tenfold from 2019. Total number of active monthly users in 2020 (in millions of people): 12. A Discover network lets users search through a host of dedicated Snapchat content and share it out. Voice calls are not available in all countries. We have talked about MAU and regional preferences. Before the release of WeChat, QQ was the main messaging app in China. The platforms penetration decreases as the age increases. Most used messenger by brand in the U.S. 2022 Published by Alexander Kunst , Mar 16, 2023 We asked U.S. consumers about "Most used messenger by brand" and found that "Facebook Messenger". WhatsApp also syncs with your phone's contact list and lets you send text, voice, video and phone messages. Kik Messenger also excels at facilitating cross-app communications and gives users what may well be the most robust ability to control privacy and contacts of any messenger app available. The latest WhatsApp statistics indicate that 40 million people are viewing a Business Catalog every month. It's WhatsApp, with overwhelming popularity in Europe, Asia, America, Africa, and Oceania. This is complemented by their usage in greater numbers. Supports unlimited group messaging. uniquely devised for each service or software type. WeChats competitors including LINE, Telegram, and Kik rank above WeChat. Not only are WhatsApp and WeChat the most popular messaging apps in the world, but they're also the only ones with more than one billion monthly active users. Description: Finding a way to differentiate in the messenger app market can be tough but may also be integral to achieving good adoption rates. Chatbots are excellent ways to provide quick answers and prompt service. We have done our yearly research on the most popular messaging apps in the world to offer answers to some common questions: What are the most popular messaging apps in 2021? These are apps within WeChat that include e-commerce, games, rentals, and many more. The top three messaging apps by the number of users are WhatsApp - 2 billion users, WeChat at 1.2 billion users, while Facebook Messenger has 1 billion users. The third most used messaging app is WeChat with 1.2 billion monthly active users. The initial appeal of the most popular instant messaging apps over SMS was that they were free. daily and featuring the latest statistics from the media, The penetration levels of the most popular texting app are the highest in Kenya, based on data on the most popular messaging apps by country. Its not just for the younger generations. Stay up to date with conversational marketing best practices and news. With time, Snapchat has evolved into a full-on social network that millions of people use daily, and statistics show that its rise has no intention of slowing down. It's known as an ideal alternative if speed and simplicity are what you're looking for. WeChat holds only a small portion of the US messaging apps market share. In this article, we'll discuss the characteristics of B2B sales process and how instant messaging fits in. Facebook Messenger increased its revenue by 31% in 2022. Spectrm customer. Facebooks Messenger, WhatsApp, WeChat, Telegram, and Viber are prominent messaging apps today. Decrease acquisition cost by up to nine times. Indicates platform's current headquarters. custom-tailored evaluation methodologies But in this case, Messenger is still the second preferred option, leaving Telegram in the third position. Instant Messaging for Business: Your 10 Best Options, All-in-One Messengers You Should Start Using Today. on two sectors: "Media and Technology", updated The number climbed by 40% in 2019. Text, photo and video messages can all be managed and the app also handles voice calls to mobile or landline phones. Build once and easily deploy everywhere your customers are. It should also be noted that there are some other well known apps missing from this list, such as Apple's FaceTime, and Google's Hangouts. Many other services and apps that once could be counted among the top IM applications in the world but have become either not operational or unpopular. Later, Facebook introduced the Bot Platform for users to message and interact with companies. Respond.io is now a verified WhatsApp Business Solution Provider. Facebook data shows that every month, businesses and individuals exchange 20 billion messages. WhatsApp. Messenger is still an important contender and the third in the ranking. It's also easy to use since WhatsApp users are identified via phone numbers. Opening the service up to non-Apple users could go a long way in further building the services reach, particularly outside the U.S. where FaceTime is not as widely used as it is in Apples home market. Messenger seconds WhatsApp as the most downloaded app globally. Whether for personal or professional use, messaging apps have become essential to our daily lives. iPad. There's an app for that. In South Asia, WhatsApp is at the head of the list. With billions of monthly users, messaging apps offer endless opportunities and massive marketing potential and growth for companies around the globe. WhatsApp and Messenger are still the most popular messaging platforms. With Spectrm, brands can optimize their conversational marketing by capitalizing on performance analytics and personalizing their drip campaigns. Your submission has been received! 21 to 50 Leverage our experience for your conversational success. In this article, you'll find out everything about the Most Popular Messaging Apps in 2021 by Monthly Active Users, geographical preferences and other main trends you should be aware of. According to the latest world population stats, roughly 26% of humans access at least one of these six social media sites daily. The latest chatbot stats show that 21% of consumers consider chatbots the easiest way to contact a company and 37% of consumers using chatbots do so when in an emergency. Viber Out allows for outbound voice calls to be made to non-Viber users, which can incur a cost. Back then, messaging was a tool rather than a platform. In 2022, over 3 billion people are predicted to use messaging apps. David Curry Updated: January 9, 2023 Over three billion people have used messaging apps in 2021, making them one of the most popular app types. This is a list of social platforms with at least 100 million monthly active users[a]. This raises an important question: Why is Messenger and not WhatsApp paying for Telegram's success? Send any friend a story As a . In January 2021, 1.3b people used Facebook Messenger or Messenger Lite regularly every month. A unified technology infrastructure for these three hugely popular messaging holds enormous potential for businesses that automate one to one conversations with their customers on these platforms. Users meanwhile spend 114.95 minutes on Facebook Messenger. 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Can drain device battery. We're transforming how brands build relationships with their customers at scale. While the number of user IDs is not the same as active users, the rise in this metric underscores the surge in the apps popularity. Approximately 42% of people own a smartphone and over 87% are using messaging. We have also observed that Telegram has been growing its userbase 25% year after year since 2018. Turn discovery on Instagram into sales by automating your DMs. Study shows that messaging apps have 20% more active monthly users than social media platforms. Mobile marketing statistics suggest that three-quarters of users will be mobile-only by 2025. But if Telegram keeps growing at this pace, it could become the second non-Chinese app in terms of MAU in only a few years. Like in the previous year, the top three messaging apps for Africa are WhatsApp, Facebook Messenger, and Telegram. In Vietnam, Viber and Zalo are two popular options too. So there you have it - our take on the top 10 messenger apps for 2023. You can change your choices at any time by clicking on the 'Privacy & cookie settings' or 'Privacy dashboard' links on our sites and apps. Currently, it has over 1.3 billion monthly active users. This post was originally published on 9 June 2020 and updated on 25 October 2022 and 20 January 2023. While WeChat is more than just a mobile chat app, messaging is one of its key purposes. At this point, Telegram has four times fewer users than WhatsApp. Moreover, it remains the top popular messaging app in countries such as India, Brazil, and Pakistan. With a majority of users opening the app at least 10 times daily, the scope for monetization is really strong. Messenger is the top messaging app in the US. In most Central and South American countries, WhatsApp still reigns as the top messaging app. This number is expected to reach 3 billion in 2022. Signal has been this year's surprise. Description: Another free messenger app, Tango offers a very unique twist. The list includes AOL Instant Messenger, Yahoo Messenger, MSN Messenger, iChat, Google Talk, Gaim, Jabber, and MySpaceIM. How or if that will change could also be an interesting trend to follow in 2023 and beyond. Viber is also a popular choice for some central European countries such as Greece or Serbia. But now it is time to take a closer look at the different geographical areas. Messaging apps have overtaken social media platforms in the number of active monthly users by 20%. It has quickly become the third favorite for Android users in Germany, Austria, and Switzerland. Now it's time to move on to the final section, where we discuss the main trends we have noticed this year. Slack came into existence 7 years ago in 2013, and has been extremely popular since, and though it is more popular for . Japanese users stick to Line as their main messaging app. In our 2021 research, we have noticed an interesting pattern: In many geographical areas, Telegram is substituting Messenger as the second most popular messaging app. You can also view who has opened, liked, or commented on your Instagram Direct message in real-time. Different Facebook Messenger bot flows can be triggered when a user clicks an ad, which can guide shopping experiences. Viber is another popular messaging app that rivals many of the other ones listed above, letting you send free unlimited text and photo messages to your friends all around the world. Here are the top WhatsApp Business statistics based on our findings: Read the full ungated WhatsApp Brand Messaging Report! This was caused by WhatsApp's new policy which involved sharing users' data with Facebook. under the Creative Commons License CC BY-ND 3.0, may be used You can send your photos and videos or even conduct live video chats from this free app. As technology advances, so do the messaging apps. As you can see, different countries show a preference for different apps. (Statista) 44. In the US, Google Messenger, which is present in all Android phones, ranks at the top among the most used chat apps based on this metric. What comes next? Plus, youll learn how to get your customers to join Telegram Channel with a t.me Telegram Link. Beyond ads, businesses have started using Facebook Messenger to communicate with customers and easily reach their target audience. Instead, you can expect someone who uses Skype, for example, to also be an active user of WhatsApp or another platform as well. Operated by the South Korean Kakao Corporation, this IM is particularly popular in its homeland. WeChat We trace the roots of this messaging application to China. By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social . Phishing messages on Facebook Messenger ensnared 10 million users. It was right there when the smartphone fever started almost a decade ago, and it benefited from that too. Note that Snapchat isnt just one of the most popular messaging apps in the USA for teens. View at WhatsApp. Snapchat is the most important app for 34% of US teens. At the time of writing, 22.49% of its users are from Ukraine. It's here where we discover new trends and find out the best markets for every messaging app. This is not the only app experiencing a sweet moment. As of June 2019, Facebook Messenger was by far the most popular messaging app in the US and the only one used by more than half of mobile users in the country. In fact, research shows that more people use messaging apps than social media platforms. Snapchat and WhatsApp rank much lower on this criterion with an average session duration of 1.63 minutes and 2.04 minutes, respectively. When they are having a marketing or sales question, an immediate response (of up to 30 minutes) is paramount for 82%. A lot of people have a Facebook account, making it the standard platform for getting in touch with people. When publishing one of these graphics, Facebook Messenger dates back to 2011 when it was introduced as an addition to the Facebook app to make messaging easier on Facebook. This helped us discover the most popular messaging app in every country. Users of these apps tend not to be monogamous in their adoption of the tools. Notably, KakaoTalk had hit the 50 million monthly active user mark way back in 2013, but it saw a subsequent decline in usage over the next few years, crossing the 50-million mark again in 2019, which makes it one of the most popular messaging apps in Asia. Signal peaked at 51M downloads in the same month, becoming one of the most popular messengers 2021 in certain European countries. To put it simply, North American iOS users prefer Facebook Messenger. WeChat statistics indicate that the app had 1.06 billion monthly active users in Q2 2018 and 0.96 billion in Q2 2017. It is worth mentioning that other messenger apps like Gem4Me or Ayoba are very popular in certain African countries. Find the most up-to-date statistics and facts about mobile messaging app usage. With new platforms rising in prominence and Skype introducing some unpopular updates, its usage seems to have shrunk. Is WhatsApp the most used app? Tencent's WeChat is the most popular Chinese app. Here are key marketing insights into the most popular messaging apps in todays world. Did you know that approximately 41 million messages are sent each minute? This chart shows the most popular messaging and video chat apps in the U.S. Can I integrate infographics into my blog or website? There was a time when Skype was one of the most popular chat apps, especially in a business environment. Feel free to contact us anytime using our contact form or visit our FAQ page. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. USA-related WhatsApp Statistics. Automate one to one conversations with Spectrm's conversational marketing platform. It also offers multimedia messaging, group chat and calls, sticker galleries, your own moments' photostream and so much more. Apple Messages. In fact, 9 out of 10 citizens choose it as their primary messaging app. You can play games, visit chat rooms and search Spotify for music. There are 2.7 billion mobile messaging app users worldwide in 2020. Build more valuable relationships by talking with every customer one to one. Other advanced features such as sending and receiving payments are also available. If you do not want us and our partners to use cookies and personal data for these additional purposes, click 'Reject all'. Messaging also scores higher than phone calls in terms of customer satisfaction with 90%, compared to 77% of customers reporting satisfaction for phone support. Some Experts Say No, How WhatsApp Usernames Make You Much Safer In Real Life, The 10 Best Texting Apps for Receiving Verification Codes on Android, The 5 Best Apps to Make Free International Calls (2023), The 15 Best Graduation E-Card Sites of 2023. The average daily usage during the COVID-19 outbreak grew by 30%. However, in countries such as Saudi Arabia or Yemen, IMO is a common choice. Thanks to the penetration of fast internet and the availability of smartphones, messaging applications have become a force to be reckoned with in the mobile app market. To connect businesses with experienced professionals 3. Interestingly, WhatsApp is the preferred option by Android users, accounting for 46% of the mobile OS market in North America. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Over 41 million mobile messages are sent in a minute. Then we recommend you to read the following three articles: We use cookies (and other similar technologies) to collect data to improve your experience on our site as specified in our cookie policy. But there was one more thing that prompted Signal to skyrocket in such a short time span: In January of this year, Elon Musk tweeted "Use Signal" to his 42 million followers. Like other apps, it requires phone service and uses your 3G, 4G or WiFi network. When many people hear the term messenger bot, they think about a chatbot that appears on a companys homepage ready to answer any questions. MiChat is trendy in Indonesia, as Line is in Thailand. Skype has successfully leveraged its well-known voice calling leadership in marketing its messenger app. Nevertheless, it's known that factors such as downloads, engagement, rating, and reviews influence an app's rank. Chat apps have given businesses a new space for ads which social media experts often leverage. United States: 2004 2.99 billion: 2.04 billion daily active users: 2 YouTube: Alphabet Inc. United States: 2005 2.56 billion: 3 WhatsApp: Meta Platforms United States: 2009 2.24 billion: Had 1 billion DAU when had 1.3 billion MAU: 4 Instagram: Meta Platforms United States: 2010 2 billion: 500 million daily story users: 5 TikTok: ByteDance China Messaging apps offer enormous opportunities for marketers. Kik is another very popular free instant messaging app that lets you chat with others in a fun and easy way. Shortening The B2B Sales Cycle Using Instant Messaging. Social messaging apps are now essential communication tools. You must have a SIM card in your smartphone in order to make calls to people outside of the Viber network. and introduce them to proven software solutions, . Although many marketers invest in social media marketing, they only target major social media platforms like Facebook, Instagram, and Twitter. From its early days, the app has been more popular in North America than any other part of the world; however, the chart shows that it has managed to grow its user base in other countries gradually to become one of the most used messaging apps. Since Facebook also owns WhatsApp, it gives the company an enviable position. Sharing of music, photos and other messages is easy as Tango relies on the existing phone network for operation. Speed matters to customers. Apart from Russia, it has also been making inroads in many European markets, particularly Germany where it is one of the most frequently used apps for messaging. Here are some of the most popular mobile instant message apps people are turning to as a replacement or as an additional service to SMS texting. In fact, in early 2021 both Telegram and Signal saw a huge increase in their downloads at 98% and 1192%, respectively. And not just for individual social media users for brands, too. Description: Now its own standalone app, the Facebook Messenger App represents the largest active usership in the U.S. market. HD video calls can be made for free as well, and groups can have up to 250 participants. The same happens in Southeast Asia, where these three are the top messaging apps. Another criterion to rank messaging applications is the average number of sessions per user per month. WeChat is by far the most efficient way of online communication in the country. Most Popular Messaging Apps: Top Messaging Apps 2021. However, the number of global Line users had no significant growth in the last five years. It was elementary with no video, images, web links, rich text, and group messaging. In 2021 this is no longer the case. The above stat indicates that different apps fulfill different needs. Platforms: iOS, Android, Windows, Blackberry, Amazon Fire/Kindle. Download . 5 to 10 Use is, however, only permitted with 36% of consumers use at least two apps for messaging. How Bots Built With Spectrm Increase Sales via Messaging, full ungated WhatsApp Brand Messaging Report. Snapchat continually invests in its camera and AR platforms. Top Messaging Apps: WhatsApp So, what is the most used messaging app in the world? Traditional text messaging seems to be on its way out as mobile options attract more users. Acquired by Facebookfor $19 million in February 2014, it lets anyone send unlimited text, photo, audio, and video messages to their friends freely and securely. India is the second-largest country by Snapchat users (74.35 million), followed by France (24.5 million), and the UK (21.1 million). Also, brands get other gains such as: Messenger is the top messaging app in the US. As of 2021, the number of daily active Snapchat users has risen to 280 million. Yahoo! Facebook Messenger occupies the second spot, with 1.3 billion monthly active users. For that reason, the total amount of users are not enough to include it in the top 3. They are certainly an important part of our personal and business relations. WeChat is a social chatting tool with additional features. They can include optional text-based captions, filters, face lenses, geotags, emojis and more. Oops! Thetop three messagingapps by the number of users are WhatsApp 2 billion users,WeChat at 1.2 billion users, whileFacebook Messenger has 1 billion users. The monthly duration spent on WhatsApp is 292.4 minutes. please include a backlink to the respective infographic URL. Here's our guide on how to use Signal. authenticate users, apply security measures, and prevent spam and abuse, and, display personalised ads and content based on interest profiles, measure the effectiveness of personalised ads and content, and, develop and improve our products and services. Facebook Messenger takes the second spot on the ranking. Texting has surpassed phone calls as the leading form of communication, especially among Millennials. Our prices are changing on June 29th, Learn more. In 2015, Facebook Messenger for Businesses was launched to allow enterprises to communicate with customers. Additionally, the average Snapchat user spends 30 minutes on the platform per day. Snapchat data shows 30 daily app opens on average which highlights the apps engaging nature. The third-most popular messaging app in the world is Facebook Messenger. Learn how to scale conversational marketing in 10 free video lessons. Facebook Messenger is the world's 3rd most-popular messaging app. When it comes to South Korean messaging apps, Kakao Talk takes the first spot in its home country, followed by Telegram and Line. You can chat with up to a thousand members in a group, send documents, store your media in the cloud, and so much more. Research into the usage pattern of the most popular messaging apps in the world has shown that while 36% of messaging app users go with two or more such apps on their phones, 16% use three or more. Skype remains the best messaging app in terms of the average duration of user engagement, followed by Telegram (2.45 minutes), Google Hangouts (2.4 minutes), and Kik (2.24 minutes). Educate, qualify and acquire leads with one to one buyer journeys. Connect bots to your Google Ads, Search, Maps, and more. Let's jump straight to the China market. But for the first time, Telegram has taken the second spot from Messenger. Employees of the Chinese-owned video app have regularly posted user information on a messaging and collaboration tool called Lark, according to internal documents. If we care about the way that government is run and how records are kept, the three-way tussle between the inquiry chair, mandarins and the former prime minister about whether these messages can . It also has its very own built-in social networking feature that allows its users to post their day-to-day activities on their timeline and comment on friends' activities. Viber, also known as Rakuten Viber after its acquisition by Rakuten in 2014, has been a prominent player in the messaging market since 2011. The free price tag and strong brand name no doubt go a long way toward making it one of the first such apps to be adopted by new users. Refer to our guide outlining Skype Competitors and Alternatives based on your usage patterns for more information. It is a low-cost cellular phone service app. It accounts for 1242 million Monthly Active users around the world. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites. Monthly Active Users (MAU) refers to the number of people who use a platform per month. Guide every shopper with personal recommendations in real-time. Are messaging apps the answer? Snapchat is the most popular instant messenger among young Americans. In Central Europe, WhatsApp is also at the head of the list. It still gets the best results among apps used for messaging. As of 2020, there were 5.2 billion unique mobile users, up by 102 million from 2019. I've used very few messaging apps or social media with the exception of Facebook from ~2008 to ~2015. In the current era of hyper-communication, messaging apps have become a vital part of daily life. Facebook Messenger was the 3rd most used messaging app in the United States in 2022. Apple's Mixed Reality Headset Needs These Specs to Win at VR, Meta's New VR Gaming Showcase Featured Tennis, Dungeon-Crawling, and Popular IPs, Meta Quest 3 VR Headset Arrives This Fall and Costs Just $500, Google Announces 7 Android Features Like New Widgets and Shortcuts, No Mans Sky Finally Launches on Mac, Supporting PC Cross-Play and Saves, Is AI an Existential Threat? The business app claims to have more than 50 million users each month. Description: With the Viber messenger app, messages can include text conversations, stickers, emoticons, photos and videos. Skype: Platforms: iOS, Android, Windows, Blackberry, Amazon Fire/Kindle US mobile Internet user share: 19% Description: Another well-known name in the U.S. occupies the #2 position with about 19% of people using it. Use these apps if you're tired of paying for text message fees. With billions of monthly users, messaging apps offer endlessopportunities and massive marketing potential and growth for companies around the globe. And WhatsApp seems to be a preferred choice among Android users. The number of unique mobile users is growing at a 2% annual rate. In both countries, Facebook Messenger is the second most popular app for Android users after WhatsApp. and we are here to deliver the best service providers 410 million users are using video chat on Facebook Messenger, the number of daily active Snapchat users has risen to 280 million, Snapchat had 90 million daily active users in North America, Instagram finds favor with 25% of American teenagers. It also shows that 36% of messaging app users have at least two apps installed. The list includes social networks, as well as online forums, photo and video sharing platforms, messaging and VoIP apps. Despite its position, it is the fastest-growing app of them all. Train your conversational AI to understand your unique customers. After WhatsApp, the second-most used chat app in the USA is Snapchat. As of Q2 2019, Snapchat had 90 million daily active users in North America, 71 million in Europe, and 77 million in other parts of the world. Every year, more and more people have access to the best messaging apps. Well, that's not likely, at least for the time being. It also offers a feature whereby users can find others which is a pretty handy and fun tool. A twist on the original Snapchat in which photos disappeared in short order is the new Snapchat Story that can live on for up to 24 hours. Join our remote-friendly international team to help build the future of marketing. . This is to be expected, however, with these apps having gone beyond just tools for sending and receiving messages, evolving into multimedia platforms tailored to individual users. 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